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Drive Marketing Team Success

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Strategic Alignment of Marketing Initiatives

Ensure that every marketing campaign and activity directly supports and drives the overarching corporate strategy.

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Gain Oversight Across All Work

OnePlan provides a consolidated real-time view into all projects, allowing your organization to strategically plan and manage your entire portfolio of marketing initiatives, to ensure resources and financials are aligned with organizational objectives.

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Integration With Existing Marketing Tools

Seamlessly integrate advanced strategic planning capabilities with existing marketing tools without disrupting current workflows.

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Data-Driven Decision Making

Leverage data effectively to make informed decisions that align marketing goals with broader business objectives.

Powerful Capabilities Ready-Made For Your Team

OnePlan Ideation List

Accelerate Go-to-Market Activities

Easily align cross-functional teams with corporate strategies to drive customer satisfaction and focus on activities that drive real business impact.

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Enhance Marketing Agility

Utilize real-time data and AI insights to swiftly adapt marketing strategies and tactics with confidence and respond quickly to market changes and consumer behavior shifts.

Capacity Planning

Optimize Campaign & Event Management

Efficiently manage and allocate resources across campaigns and events, ensuring that budget, personnel, and tools are utilized to maximize impact and ROI.

Work the way you want

Data-Driven Decision Making

Leverage integrated analytics and business intelligence capabilities to make informed decisions and proactively address challenges to deliver on-time campaign and product launches.

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Increase Operational Efficiency

Streamline campaign planning and execution with visual workflows to reduce bottlenecks, and enhance collaboration across all marketing functions, including external agencies.

Drive Better Marketing Decisions With Artificial Intelligence

Designed specifically to work with all the tools you use to manage execution, learn how easy it can be to bring all that work together under OnePlan.

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Augmenting Data Entry

Automatically capture and input data, reducing manual effort and minimizing errors.

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Automating Information Retrieval

Quickly access critical project information and updates, saving time and improving accuracy.

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Enhancing Communication Automation

Streamline communication with stakeholders and team members, ensuring timely and consistent updates.

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Prioritizing Portfolios

Leverage AI to prioritize projects within your portfolio, aligning initiatives with strategic objectives and maximizing return on investment.

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Identifying Risks

Proactively identify potential risks and issues, allowing for timely mitigation and resolution.

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Optimizing Budgets And Resources

Use AI to analyze and optimize budget allocations and resource utilization, maximizing efficiency.

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Detecting Data Anomalies

Spot inconsistencies and anomalies in project data, ensuring accuracy and reliability.

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Identifying Risks

Proactively identify potential risks and issues, allowing for timely mitigation and resolution.

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Optimizing Budgets And Resources

Use AI to analyze and optimize budget allocations and resource utilization, maximizing efficiency.

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Detecting Data Anomalies

Spot inconsistencies and anomalies in project data, ensuring accuracy and reliability.

Benefits For Marketing: Unlocking Success In Portfolio Management

Gain a holistic view across all transformation in one centralized platform

Identify, assess, and proactively manage risks associated with transformation projects

Efficiently allocate and manage resources across multiple transformation projects

Foster collaboration and communication essential to ensure the alignment needed to accelerate transformation.

Leverage Agile methodologies to adapt and continuously improve to deliver faster time-to-value.

Leverage real-time insights to track progress, identify risks, and make data-driven decisions.

Additional Marketing Team Resources

Discover How OnePlan Can Help Your Marketing Team Drive Success.

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DEMO

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OnePlan for Strategic Portfolio Management

Watch a quick demo on how OnePlan can transform your team with AI-enabled Strategic Portfolio and Work Management.

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WEBINARS

WEBINAR

Pairing Marketing Initiatives With Corporate Goals

Discover the tools your team needs to execute campaigns effectively while ensuring all activities are strategically aligned.

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Our blogs

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Discover OnePlan’s Strategic Portfolio & Work Management Platform

Learn how having a Single Source of Truth helps you eliminate data silos so you can make better decisions for your business.

Top Choice For Today's Marketing Leaders

Learn why leading organizations trust OnePlan to help them align all initiatives with strategy. 

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Hallmark

From Cards to Calendars: Hallmark Enhances Visibility with OnePlan’s Project Tools

Read Customer Story →

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SOL-MILLENIUM

With a real-time consolidated view into all projects, it’s easy to drill into any project and gain additional real-time information.

Read Customer Story →

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Redeux Energy

Enhanced visibility drives better and more consistent portfolio management decisions across all teams and functions.

Read Customer Story →

micrologo Enhance Your Microsoft Platform Investment

OnePlan is a Microsoft Gold Partner and has been recognized for 5 consecutive years as a Global PPM leader. Our solutions are specifically designed to work seamlessly in any Microsoft platform, leveraging the unique capabilities and UI of each to provide a complete and seamless user experience. One Interface, One Experience, OnePlan.

Built on the MSFT cloud, scalable, secure, seamless experience, more value out of existing tools/investment, adoption.

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Project and Portfolio
Management Award

2019 Partner
of the Year Winner

Project and Portfolio
Management Award

2020 Partner
of the Year Finalist

Project and Portfolio
Management Award

2021 Partner
of the Year Winner

Project and Portfolio
Management Award

2022 Partner
of the Year Winner

Project and Portfolio
Management Award

2023 Partner
of the Year Finalist

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Reliable And Secure

We're dedicated to providing a secure and adaptable platform that fulfills the demands of today's largest organizations. Discover the robust offerings at the OnePlan Trust Center.

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Reliable And Secure

We're dedicated to providing a secure and adaptable platform that fulfills the demands of today's largest organizations. Discover the robust offerings at the OnePlan Trust Center.

Because Some Things Are Just Better Together

Empower Everyone to Innovate with One Integrated Project Portfolio Management (PPM) Platform

OnePlan's integration capabilities ensure that all your work management tools and systems work seamlessly together. By integrating with existing tools like Microsoft Teams, Microsoft Planner, Project for the Web, Microsoft Project, Azure DevOps, Jira, Smartsheet, or Monday.com, Power BI, and financial systems, OnePlan provides real-time data flow, advanced reporting, and unified project management. This cohesive approach eliminates data silos, enhances collaboration, and streamlines communication, allowing your team to work more efficiently and make informed decisions.

OnePlan helps your entire organization break down silos, drive innovation, and achieve more together—because some things are just better when integrated.

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Recognized As An Innovator And Industry Leader

OnePlan is widely acknowledged as a pioneer and leader in the field of Strategic Portfolio and Work Management. Our consistent dedication to innovation in this area has earned us numerous accolades, establishing us as a distinctive and valuable partner for driving transformation

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A Leader in The Forrester Wave Report: Strategic Portfolio Management
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OnePlan was cited as a top vendor in “Determine the Future of Microsoft Project in your Oganizations”
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2023 Peer Insights “Voice of the Customer” for Strategic Portfolio Management

Frequently Asked Questions

These are the questions we hear a lot, and you’ll find the answers below. But if you
have others, please don’t hesitate to contact us — we’re here to help.

What is Strategic Portfolio Management (SPM)?

Strategic Portfolio Management (SPM) is the process of selecting, managing, and optimizing a portfolio of projects to align with an organization’s strategic objectives and maximize return on investment. OnePlan helps by providing robust tools for project selection, prioritization, and alignment with strategic goals, ensuring optimal resource allocation and project success.

Why is Strategic Portfolio Management important for Marketing?

Strategic Portfolio Management is crucial for marketing teams because it ensures that all marketing initiatives are aligned with the organization’s strategic goals, enhances resource management, improves project success rates, and maximizes return on investment. OnePlan supports better marketing strategy with advanced analytics, strategic alignment tools, and real-time insights to make data-driven decisions.

How can Strategic Portfolio Management improve project success rates?

Strategic Portfolio Management improves project success rates by ensuring that projects are aligned with strategic goals, resources are efficiently allocated, risks are proactively managed, and performance is continuously monitored. OnePlan provides integrated risk management, resource optimization, and performance tracking features to help corporate strategy teams achieve higher project success rates.

What features should I look for in an Strategic Portfolio Management tool?

Key features to look for in an Strategic Portfolio Management tool include strategic alignment capabilities, resource management, portfolio optimization, real-time analytics, risk management, and integration with other enterprise tools. OnePlan offers all these features and more, making it a comprehensive solution for strategic project portfolio management.

How does Strategic Portfolio Management help in resource management?

Strategic Portfolio Management helps in resource management by ensuring that resources are allocated to projects that align with strategic priorities, optimizing resource utilization, and avoiding resource conflicts. OnePlan’s intelligent resource management tools provide real-time visibility into resource availability, capacity planning, and allocation, ensuring efficient use of resources.

Can Strategic Portfolio Management tools integrate with other marketing tools and systems?

Yes, modern SPM tools can integrate with various systems such as Salesforce, Jira, ERP, CRM, and collaboration platforms. OnePlan offers robust integration capabilities with Microsoft Project, Azure DevOps, Jira, and other popular tools, providing seamless data flow and a unified view of project portfolios.

How can Strategic Portfolio Management aid in risk management?

Strategic Portfolio Management aids in risk management by identifying potential risks early, assessing their impact on strategic objectives, and implementing mitigation strategies. OnePlan’s risk management features provide real-time risk assessment, tracking, and reporting, helping corporate strategy teams proactively manage risks and minimize their impact on project outcomes.

What are the benefits of using OnePlan for Strategic Portfolio Management?

The benefits of using OnePlan for Strategic Portfolio Management include improved strategic alignment, enhanced resource management, better risk management, real-time analytics, seamless integration with other tools, and increased project success rates. OnePlan’s user-friendly interface and powerful features make it an ideal choice for corporate strategy teams looking to optimize their project portfolios.

How does OnePlan support strategic decision-making in Marketing?

OnePlan supports strategic decision-making by providing real-time data and insights, advanced analytics, and scenario planning tools. Marketing teams can use OnePlan to evaluate different project scenarios, assess their impact on strategic goals, and make informed decisions to optimize their project portfolios.

What makes OnePlan different from other Strategic Portfolio Management tools?

OnePlan stands out from other Strategic Portfolio Management tools due to its comprehensive integration capabilities, user-friendly interface, advanced analytics, and strategic alignment features. As a recognized Microsoft Partner, OnePlan offers seamless integration with Microsoft tools and provides a robust platform for managing complex project portfolios effectively.

Unlock Success In Every Project

Elevate your project outcomes with OnePlan. Accelerate the delivery of your top-notch work with ease. Sign up for free today!

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